Tomamu Ski Shops
There are a few Tomamu shops that sell a little sports gear, ski clothing, and a limited range of ski and snowboard accessories. I wouldn’t rely on these shops for a ski or snowboard hardwear purchase or to buy your next snow outfit. The North Face shop at the Tower Hotel for example, doesn’t have much on offer.
The best shop is probably the shop in the Resort Center (where the gondola leaves from). The Fullmarks shop in Hotalu street is also worth a look. It features European brands, with a focus on functional outerwear for serious skiers and riders, rather than just pretty ski wear for the posers.
Grocery Shopping Tomamu
Tomamu is very "resort-like" and has no supermarket or convenience store. The “town” of Tomamu has no facilities for shopping either. Each of the hotels has their own small ‘general store’ where you will find a few basics, but there's not a great range and prices are inflated and the food available tends to be of the snack variety or confectionary gifts.
Souvenir Shopping
There are two souvenir shops located in the hotels, and some limited shopping available in the gondola station (resort center). The Tomamu gift shops used to specialise in tacky souvenirs but they’ve gone upmarket now and have some classy souvenirs that are very expensive. Perhaps don’t promise anyone that you’ll bring some gifts home from Tomamu.